One of the greatest parts about working in the wedding industry is being able to meet all the talented people who create magic for our brides. Erica Stewart quickly captured our attention with her stunning hand calligraphy, but captured our hearts when we were able to sit down with her and chat about her talents. Erica graciously lent us her words for the blog this week on why couples should consider using a custom stationery designer for their wedding. We are so grateful to have her in our corner and can’t wait to share her words with you!


Erica with her precious pup, Millie. Follow Erica to get some amazing hand-lettering inspiration (and, of course, more photo’s of Millie!)


Top 3 Reasons to Choose a Custom Stationery Designer

Today’s brides have overwhelming options when it comes to wedding stationery and many opt for large online retailers or DIY options as opposed to hiring a custom stationery designer. This often results in a sacrifice on both quality and design. Now, I’m not simply knocking the big wedding paper websites, because I do think they are excellent options for some brides. My goal here is simply to educate on the benefits of choosing a custom stationery designer over large retailers or DIY.

1. Design

By choosing a custom stainer, the deign options are endless. Whether it’s a family crest you want to incorporate or a custom monogram you’d like designed for use on your invitations, cocktail napkins and koozies. Your options are limited only by your imagination! Choosing to work with a custom stationery designer allows you to truly infuse your personality and unique love story into your stationery and allows for design cohesiveness, from the Save the Date through the day of materials.

2. Service

Custom stationery designers have the ability to provide clients with a connately hands off, turnkey experience that the big box retailers aren’t capable of, given the volume to customers they service. We have a vast knowledge of things like timing, etiquette, graphic design requirements, wording and so on. Brides have enough to stress about without having to worry about thinks like CMYK, crop marks and turnaround time. From defining and managing a stationery production timeline to assembling, stuffing, sealing and stamping invitations, working one-on-one with a designer allows you to mark one more thing off your wedding checklist!

3. Custom Pricing

Wedding invitations are the very first experience your guests have with your wedding and have the opportunity to set the tone for the entire event. Much like photography, wedding stationery is also one of the few “tangible” items you’ll have to remember your wedding day by. It breaks my heart to see brides making sacrifices on their invitations because they are unaware of the options that exist. One major benefit to working with a custom designer is custom pricing. Stationery designers have the experience, knowledge and resources to tailor a quite to meet a brides’s design dreams AND stay within their budget. We can work with you to prioritize design elements and manipulate things like paper type and printing process to ensure you get the invitation suite of your dreams.


Find more invitation inspiration on our Pinterest Board! Loving all the love? Follow along with us as we capture authentic moments with couples during the month of love!


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